Hobsons recently attended a Policy Exchange conference on education and social mobility, where Rt Hon Alan Milburn, who chairs the Social Mobility and Child Poverty Commission and is widely respected as the government’s social mobility champion, gave a speech to outline the part that education has to play in improving these respective elements of society over the next 5 years. Read More
We are so proud to announce today that we have been shortlisted for the Conference Awards 2015 within the Best Conference Series category!
Our annual conference Hobsons U, with the associated client events throughout the year, help us to engage and listen to our clients. We have built a community and fostered a sense of belonging to a group that participants really feel the benefit of being involved in.
On 7 April 2015 the Malaysian Ministry of Education published a comprehensive blueprint for the development and growth of the higher education sector over the coming decade. It sets out a series of ambitious goals for the sector and an aspiration “to create a higher education system that ranks among the world’s leading higher education systems and enables Malaysia to compete globally.”
The MHEB 2015-2015 has been under development for two years and draws upon input from Malaysian and international education experts as well as global institutions such as UNESCO and the OECD. It forms part of a national plan to be become a developed country by 2020 and represents an outcome of a concerted effort by government to promote higher education.
The Malaysian Higher Education Blueprint 2015-2025 follows the Malaysian Education Blueprint 2013-2025 which set out a similar roadmap for pre-school, primary and secondary education.
The blueprint speaks of a need for “a fundamental transformation of how the higher education system and higher learning institutions (HLIs) current operate” in order for the sector to stay ahead of global trends.
This is articulated through five key aspirations and eight key targets for the sector. Read More
The Head of Marketing at the London School of Business and Management, Alex Causton-Ronaldson, gave an insightful presentation at our HobsonsU conference last month.
As one of the first Radius CRM adaptors in the UK market, Alex was well placed to share his implementation experiences with delegates.
Watch Alex give a summary of his presentation here:
Conversion Optimisation – Taking the initiative when communicating with students
There are some points during the enrolment and application process where the relationship between you and your students can feel like a waiting game. You might feel powerless, simply hanging on for their next move and anticipating their decision. In actual fact, there is so much you can do to encourage and support your prospective students all throughout their road to enrolment and increasing the chances of that final commitment to your institution.
So what is conversion optimisation all about?
Last month I visited the European School of Management and Technology (ESMT) for three
days of training on Connect and ApplyYourself. As a small business school, ESMT currently offers only three programmes and has about 150 students at a time. They use the Hobsons technology suite to build personal relationships with their small pool of applicants and guide them through the application process. Read More
At HobsonsU this year it was great to hear from Chris Dunks, Marketing Manager at University of Hertfordshire on using Hobsons Enrolment Management Services to produce results on short term recruitment and conversion campaigns.
Here’s a snapshot of his experience of increasing conversion through working with Hobsons.
ESADE Business School educates the future leadership of successful, innovative and socially responsible companies. ESADE offers MBA, Executive Education programs and undergraduate management degrees, catering for a student population of 8,086 enrolled at the ESADE Business School, including 1,500 international students from a total of 100 different nations. ESADE is an award winning university and features in the top ten of all international rankings for relations with the corporate world.
Radius impact in numbers:
- 3,250,000+ emails sent with an average open rate of 25%
- 24,000+ attendees to events
- 8,500+ interviews managed with potential students
- 26,500+ conversations maintained with contacts