02 Jul

Whole Student Lifecycle approach endorsed by new Minister

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Yesterday the new Minister for Universities and Science Jo Johnson made his first major, and much anticipated speech, about higher education.

The title of the speech ‘Teaching at the heart of the system’ signals his overall thinking and policy ideas about the future of the sector.  At Hobsons we are excited to see that the Minister has reinforced the need for a whole student lifecycle approach, an approach that we’ve been taking for sometime with our advising and admissions solutions.

You can read the full speech here and we think that as usual there is some particularly good analysis from Mark at wonkhe!

We were most interested to hear the Minister say that universities must continue to provide, and look to meet, student’s value for money expectations.  He also said that students should be able to make informed choices and that he will push for more data to be available.  We are big believers in more effective use of data!

We were also pleased to see a renewed commitment to teaching excellence including that institutions should admit students from a range of backgrounds and support their retention and progression to further study or a graduate job and, critically, that there should be clear set of outcome-focused criteria and metrics to support this.

We’ve been digesting and examining what it means for Hobsons and our clients and we think it means three main things:

One: Institutions that we work with are increasingly making better use of tools like Radius CRM to provide their prospective students with a joined up experience and timely, targeted and personalised communications.

Two: We’ve seen the institutions we work with really start to leverage systems, particularly at key times in the year like the lead up to clearing, to stand out in an increasingly crowded market.

Three: We are increasingly hearing from institutions that want to enhance their student success and retention initiatives and support students achieve their academic goals.

We are excited that later this year we will be providing the opportunity for more UK universities to access the Starfish Student Success solution and I’m personally looking forward to talking to delegates at the AMOSSHE conference next week about the impact it has already had for some institutions.

06 May

Policy Exchange Conference: Alan Milburn – Education’s Role in Promoting Social Mobility – a focus for the next five years and beyond

Policy-Exchange-logo

Hobsons recently attended a Policy Exchange conference on education and social mobility, where Rt Hon Alan Milburn, who chairs the Social Mobility and Child Poverty Commission and is widely respected as the government’s social mobility champion, gave a speech to outline the part that education has to play in improving these respective elements of society over the next 5 years. Read More

15 Apr

Managing CRM at The London School of Business and Management

The Head of Marketing at the London School of Business and Management,  Alex Causton-Ronaldson, gave an insightful presentation at our HobsonsU conference last month.

As one of the first Radius CRM adaptors in the UK market, Alex was well placed to share his implementation experiences with delegates.

Watch Alex give a summary of his presentation here:

AlexCR_LSBM Read More

14 Apr

Conversion Optimisation – Taking the initiative when communicating with students

Conversion Optimisation – Taking the initiative when communicating with students

There are some points during the enrolment and application process where the relationship between you and your students can feel like a waiting game. You might feel powerless, simply hanging on for their next move and anticipating their decision. In actual fact, there is so much you can do to encourage and support your prospective students all throughout their road to enrolment and increasing the chances of that final commitment to your institution.

So what is conversion optimisation all about?

Read More

13 Apr

A Client Visit to Berlin

Shiloh Rose, HobsonsLast month I visited the European School of Management and Technology (ESMT) for three
days of training on Connect and ApplyYourself. As a small business school, ESMT currently offers only three programmes and has about 150 students at a time. They use the Hobsons technology suite to build personal relationships with their small pool of applicants and guide them through the application process. Read More

05 Apr

Student Recruitment and Conversion at the University of Hertfordshire

At HobsonsU this year it was great to hear from Chris Dunks, Marketing Manager at University of Hertfordshire on using Hobsons Enrolment Management Services to produce results on short term recruitment and conversion campaigns.

Here’s a snapshot of his experience of increasing conversion through working with Hobsons.

Chris Dunks SCCs

Read More

01 Apr

Hobsons Radius at ESADE Business School


ESADE BS logo
ESADE Business School educates the future leadership of successful, innovative and socially responsible companies. ESADE offers MBA, Executive Education programs and undergraduate management degrees, catering for a student population of 8,086 enrolled at the ESADE Business School, including 1,500 international students from a total of 100 different nations. ESADE is an award winning university and features in the top ten of all international rankings for relations with the corporate world.

Radius impact in numbers:

  • 3,250,000+ emails sent with an average open rate of 25%
  • 24,000+ attendees to events
  • 8,500+ interviews managed with potential students
  • 26,500+ conversations maintained with contacts

Read More

26 Mar

Prime HE News Highlights

The countdown to the election is fully underway, and the role higher education has to play in the next 41 days is no small one. With policy and politics taking the limelight for HE, we explore these and other highlights of recent Higher Education news, including our presence last week at the International Higher Education Forum.

wonkhe

 

Today Wonkhe has released the top 50 movers and shakers who have the most influence in the Higher Education sector. It’s the first ever HE Power List and Wonkhe hopes that it will be an annual announcement. They pulled together a collection of HE observers and commentators to compile the list, with an emphasis on policy influence – who has the power and interest in order to impact upon higher education policy? Read More