02 Jul

Whole Student Lifecycle approach endorsed by new Minister

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Yesterday the new Minister for Universities and Science Jo Johnson made his first major, and much anticipated speech, about higher education.

The title of the speech ‘Teaching at the heart of the system’ signals his overall thinking and policy ideas about the future of the sector.  At Hobsons we are excited to see that the Minister has reinforced the need for a whole student lifecycle approach, an approach that we’ve been taking for sometime with our advising and admissions solutions.

You can read the full speech here and we think that as usual there is some particularly good analysis from Mark at wonkhe!

We were most interested to hear the Minister say that universities must continue to provide, and look to meet, student’s value for money expectations.  He also said that students should be able to make informed choices and that he will push for more data to be available.  We are big believers in more effective use of data!

We were also pleased to see a renewed commitment to teaching excellence including that institutions should admit students from a range of backgrounds and support their retention and progression to further study or a graduate job and, critically, that there should be clear set of outcome-focused criteria and metrics to support this.

We’ve been digesting and examining what it means for Hobsons and our clients and we think it means three main things:

One: Institutions that we work with are increasingly making better use of tools like Radius CRM to provide their prospective students with a joined up experience and timely, targeted and personalised communications.

Two: We’ve seen the institutions we work with really start to leverage systems, particularly at key times in the year like the lead up to clearing, to stand out in an increasingly crowded market.

Three: We are increasingly hearing from institutions that want to enhance their student success and retention initiatives and support students achieve their academic goals.

We are excited that later this year we will be providing the opportunity for more UK universities to access the Starfish Student Success solution and I’m personally looking forward to talking to delegates at the AMOSSHE conference next week about the impact it has already had for some institutions.

15 Apr

Managing CRM at The London School of Business and Management

The Head of Marketing at the London School of Business and Management,  Alex Causton-Ronaldson, gave an insightful presentation at our HobsonsU conference last month.

As one of the first Radius CRM adaptors in the UK market, Alex was well placed to share his implementation experiences with delegates.

Watch Alex give a summary of his presentation here:

AlexCR_LSBM Read More

14 Apr

Conversion Optimisation – Taking the initiative when communicating with students

Conversion Optimisation – Taking the initiative when communicating with students

There are some points during the enrolment and application process where the relationship between you and your students can feel like a waiting game. You might feel powerless, simply hanging on for their next move and anticipating their decision. In actual fact, there is so much you can do to encourage and support your prospective students all throughout their road to enrolment and increasing the chances of that final commitment to your institution.

So what is conversion optimisation all about?

Read More

05 Apr

Student Recruitment and Conversion at the University of Hertfordshire

At HobsonsU this year it was great to hear from Chris Dunks, Marketing Manager at University of Hertfordshire on using Hobsons Enrolment Management Services to produce results on short term recruitment and conversion campaigns.

Here’s a snapshot of his experience of increasing conversion through working with Hobsons.

Chris Dunks SCCs

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01 Apr

Hobsons Radius at ESADE Business School


ESADE BS logo
ESADE Business School educates the future leadership of successful, innovative and socially responsible companies. ESADE offers MBA, Executive Education programs and undergraduate management degrees, catering for a student population of 8,086 enrolled at the ESADE Business School, including 1,500 international students from a total of 100 different nations. ESADE is an award winning university and features in the top ten of all international rankings for relations with the corporate world.

Radius impact in numbers:

  • 3,250,000+ emails sent with an average open rate of 25%
  • 24,000+ attendees to events
  • 8,500+ interviews managed with potential students
  • 26,500+ conversations maintained with contacts

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20 Mar

The Student Journey at the University of Winchester

Claire Lorrain, Head of Continuous Improvement Unit, University of Winchester talks us through her experience of using Hobsons products to enhance the student experience and align with university goals.

CL Radius Winchester

What are your top tips for aligning your business process with institutional goals and technology? Let us know in the comments section below.

24 Nov

Radius Implementation Diary

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On October 6th, the University for the Creative Arts (UCA) Radius tenant became the first of its kind created and hosted in the EMEA market. UCA is now blazing the trail for all other EMEA Radius migrations by being our first Connect to Radius migration.  This is a big step for both Hobsons and the UCA team as we both continue forward with a Radius solution that is focused on putting the student at the centre of the recruitment experience.

Read More

27 Oct

The Evolution of Hobsons’ CRM at the University of Hertfordshire

The University of Hertfordshire is the UK’s leading business-facing university and an exemplar in the sector. It offers undergraduate and postgraduate courses to a student body of more than 24,000, from over 85 countries.

We took a look at the how things have changed for The University of Hertfordshire since becoming a Hobsons’ CRM partner in 2008.

The University of Hertfordshire

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16 Oct

Middlesex University’s visit to Hobsons

Hobsons Middlesex

Yesterday a group from Middlesex University visited the Hobsons office to undertake training from Product Manager Shiloh Rose. The twelve who joined were from Admissions, International Marketing, Recruitment and the Schools Marketing Team, with a variety of roles and responsibilities across the university. The team who came in were being trained so that they could become ‘Superusers’ and Ambassadors of Connect, and be an effective point of contact in their university for enquiries.

It was great to welcome in the team from Middlesex University, who have partnered with Hobsons for over seven years now. With yesterday’s training, knowledge of the product can be shared across an even greater number of teams and departments than before, allowing more students and staff to benefit from the efficiencies and increased organisation brought with effective use of Connect.