31 Mar

UCAS Conference Review: What’s the student view?

Yesterday I presented at the UCAS Annual Conference running a session on international student decision making. Download the slides today.

Each year we survey students asking what’s important during the enquiry and application process.  One thing that is consistently highlighted as important to students at enquiry stage is “responsiveness of the university”, students use it as an indicator of teaching quality.  When it comes to responsiveness they expect a detailed reply within three days or a short reply within 24 hours.  You can get more insight in the full report Beyond the Data: Understanding International Student Decision Making.

As part of the session I asked the delegates when the last time was that they looked at their enquiry processes through the eyes of a prospective student, particularly an international student.  I also asked: Read More

27 Mar

UCAS Admissions Conference 2015: CRM Session Preview

UCAS Conference 2015

Next week Daniel Falls our solutions consultant and I have the pleasure of running  two sessions at the Annual UCAS Admissions Conference being held at the Celtic Manor Resort in Newport.

The first session will focus on what makes a good CRM implementation project.  We will be running this session with Alex Causton-Ronaldson.  Alex shared his experiences of implementing Radius our new flagship CRM at our recent client conference.

We are unique position of having worked with thousands of universities globally (including over 60 in the UK!) to implement new systems.  Our session will give attendees our top tips, here is a sneak preview:

1. Planning. Planning. Planning.
2. Make sure you have enough resources, it’s often more than you’d expect!
3. Get the data right. Not having a dedicated data contact can make or break implementation.
4. Consider who is going to be responsible day-to-day post implementation and get them involved from day one.

Probably the most important thing that we’ve found is the need to find the balance between a quick implementation and making sure we create a functional system and effective process so that you can maximise your institution’s success as well as your student’s experiences!

We’ll be uploading the slides after the event next week.  Hope to see you there!

26 Mar

Prime HE News Highlights

The countdown to the election is fully underway, and the role higher education has to play in the next 41 days is no small one. With policy and politics taking the limelight for HE, we explore these and other highlights of recent Higher Education news, including our presence last week at the International Higher Education Forum.

wonkhe

 

Today Wonkhe has released the top 50 movers and shakers who have the most influence in the Higher Education sector. It’s the first ever HE Power List and Wonkhe hopes that it will be an annual announcement. They pulled together a collection of HE observers and commentators to compile the list, with an emphasis on policy influence – who has the power and interest in order to impact upon higher education policy? Read More

23 Mar

“Selling” the UK

How are you communicating the value and benefit of a UK education Daniel Cunningham Hobsonsto international students?

Nearly 20% of the output generated by UK universities can be attributed to the enrolment of non-EU students (£13.9 billion of £73 billion). The UK has consistently and ranked as one of the most desirable destinations for international study, however this status could be vulnerable to change. In 2013 we saw the first drop in international student entrants to UK higher education courses in nearly three decades. Read More

20 Mar

The Student Journey at the University of Winchester

Claire Lorrain, Head of Continuous Improvement Unit, University of Winchester talks us through her experience of using Hobsons products to enhance the student experience and align with university goals.

CL Radius Winchester

What are your top tips for aligning your business process with institutional goals and technology? Let us know in the comments section below.

20 Mar

International Higher Education Conference 2015

There was a great turnout for the International Higher Education yesterday. We shared highlights from our latest International Student Decision Making Survey with a focus on how to promote the value of a UK education to international students, and it was great to hear some of the conversations that this generated.

Download the presentation slides here, if you have any questions give us a call on 0207 250 6622 or email us at emea-markeitng@hobsons.com.

Stay tuned for the release of our 2015 International Student Decision Making report, if you haven’t already download our last International Student Decision Making report here.

Join in the conversation, tweet us @HobsonsEMEA and follow the hashtag #IHEforum15.

 

 

18 Mar

What does the future hold for you and your institution?

Mian, Emran.jpg

Emran Mian, Director of the Social Market Foundation

Applications to higher education from UK students are rising. The gap between the application rate of young people from the most disadvantaged backgrounds compared to those from the most privileged backgrounds is narrowing. The graduate labour market is improving. You might think it’s time for the political spotlight to move away from higher education. Yet it isn’t going anywhere.

Some of the attention is welcome. Numbers of UK postgraduate students have not been rising. In the Autumn Statement the Chancellor promised financial help in the way of government loans. In the meantime the Higher Education Funding Council has a fund to grow programmes in a targeted way.

Read More

18 Mar

What’s the challenge for smaller specialist institutions?

guild_he_logo

Yesterday Daniel Falls and I had the pleasure of talking to a group of communications and marketing professionals from GuildHE institutions.  Over the last couple of years we’ve started working with an increasing number of GuildHE institutions some of whom are making investments in CRM or application technology and others who are looking to improve their engagement and insight into their recruitment processes.

Claire Lorrain from Winchester University shared her thoughts at our recent Hobsons University Conference.

Dan and I provided an overview of a what’s important to international students in their decision making, how to build and maintain relationships with students throughout their applicant journey and shared some tips on what you can do to make your institution stand out based on our research Beyond the Data: Influencing International Student Decision Making.

One issue that came up during the discussion, and we’ve seen recently a fair bit, is the need to continue communications to students once they have enrolled.  There was a consensus that it was needed but we thought it was interesting that it was coming from a variety of directions including alumni teams, push to get better NSS scores or a general push to improve retention.

If you’d like to see our presentation check it out here.

Big thanks to Alex, Dee and the team for putting on this great networking forum!  We are looking forward to the next one!

17 Mar

Prime H.E. News Highlights

Check this listing for a digest of education policy and research news, with links to the complete articles.

Items added Tuesday 17th March: