18 Mar

What’s the challenge for smaller specialist institutions?

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Yesterday Daniel Falls and I had the pleasure of talking to a group of communications and marketing professionals from GuildHE institutions.  Over the last couple of years we’ve started working with an increasing number of GuildHE institutions some of whom are making investments in CRM or application technology and others who are looking to improve their engagement and insight into their recruitment processes.

Claire Lorrain from Winchester University shared her thoughts at our recent Hobsons University Conference.

Dan and I provided an overview of a what’s important to international students in their decision making, how to build and maintain relationships with students throughout their applicant journey and shared some tips on what you can do to make your institution stand out based on our research Beyond the Data: Influencing International Student Decision Making.

One issue that came up during the discussion, and we’ve seen recently a fair bit, is the need to continue communications to students once they have enrolled.  There was a consensus that it was needed but we thought it was interesting that it was coming from a variety of directions including alumni teams, push to get better NSS scores or a general push to improve retention.

If you’d like to see our presentation check it out here.

Big thanks to Alex, Dee and the team for putting on this great networking forum!  We are looking forward to the next one!

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