14 Apr

Conversion Optimisation – Taking the initiative when communicating with students

Conversion Optimisation – Taking the initiative when communicating with students

There are some points during the enrolment and application process where the relationship between you and your students can feel like a waiting game. You might feel powerless, simply hanging on for their next move and anticipating their decision. In actual fact, there is so much you can do to encourage and support your prospective students all throughout their road to enrolment and increasing the chances of that final commitment to your institution.

So what is conversion optimisation all about?

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03 Nov

New Report Explores the Impact of CRM on Institutional Effectiveness in HE

State of CRM

As student needs and expectations change, there’s a growing demand for determining how to best respond and support students. In an effort to better understand how current HE relationship management tools are supporting students through the entire life cycle of their education, the Hobsons team in the USA have partnered with the American Association of Collegiate Registrars and Admissions Officers (AACRAO), to produce a new report on the use of CRM among HE institutions.

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06 Oct

Our meeting with SOAS

Great meeting the SOAS team on campus today – pressing forwards with our ApplyYourself Annual Updates process, communication is key!

SOAS
 
The campus was buzzing with freshers for Welcome Week I could barely get through the doors. Well done SOAS on a stellar kick off to the academic year and your beautiful new Admissions Office.

Alanna Henry, Client Success Manager.