24 Apr

Are you following up with international students?

LFHE Yesterday I had the pleasure of speaking to another of the Leadership Foundation for Higher Education’s governor toolkit training sessions. The three day sessions are designed to give both new and experienced governors of UK universities an overview of the key topics  in the current HE environment. I shared our research on international student decision making, including what’s important to students at each stage of their journey. I finished by sharing a few “cheat” questions to take back to their own institutions including:

  • Do we have a clear idea of what type of prospective international students we are attracting?
  • What information do we collect at the outset and how does this help us understand our prospective international students?
  • Are we doing enough active follow up, either after an enquiry or at offer stage?

Of particular interest was follow up. A number of the institutions present in the room had been included in our mystery shopping conducted in February and March. Their initial responses to our student enquirer were timely, detailed and personalised (in most cases). However my mystery shopper told me before this event that none of these universities, in fact, most of the UK universities we’ve mystery shopped in the last month (some 60+) haven’t been in contact with him since. I’m not in the business of naming and shaming, but do get in touch if you are interested to see how your university fared! Thanks again to Aaron Porter and the team at the LFHE for the opportunity – I’m looking forward to sharing our fresh research with you in a few months!

20 Mar

International Higher Education Conference 2015

There was a great turnout for the International Higher Education yesterday. We shared highlights from our latest International Student Decision Making Survey with a focus on how to promote the value of a UK education to international students, and it was great to hear some of the conversations that this generated.

Download the presentation slides here, if you have any questions give us a call on 0207 250 6622 or email us at emea-markeitng@hobsons.com.

Stay tuned for the release of our 2015 International Student Decision Making report, if you haven’t already download our last International Student Decision Making report here.

Join in the conversation, tweet us @HobsonsEMEA and follow the hashtag #IHEforum15.

 

 

04 Mar

Hobsons University 2015 Presentations

HosbonsU 2015From migration case studies to ‘What makes good content?’ by Pickle Jar Communications, this year’s conference schedule was full of sessions all aimed at helping institutions to improve their insight and innovation for competitive advantage.

To view the presentations, click on the titles below.

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26 Jan

HobsonsU – What does the future hold for you and your institution?

Today it is only 30 days until Hobsons U and 100 days until this year’s general election.

With higher education set to be one of the hot election topics we are pleased to announce our morning plenary will hear from Emran Mian, Director of the Social Market Foundation.  Formerly a civil servant Emran’s previous roles included Secretary to the Browne Review of Higher Education Funding and Director of Strategy at the Department for Business.

Emran and a distinguished panel will debate “What does the future hold for you and your institution?”

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17 Nov

Getting down with the IT crowd

On Thursday last week Hobsons were delighted to deliver two workshops at the annual UCISA CISG Conference.  Our sessions delivered to two full rooms were on going beyond traditional crm with student lifecycle management. It was a great opportunity to discuss Radius and all the additional benefits that it brings with existing partners and potential new partners.

UCISA Hobsons Workshop

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10 Nov

Regent’s University London and the Home Affairs Select Committee Joint Conference: Student Visas

Hobsons

 

Last month, Hobsons attended a joint conference between the Home Affairs Select Committee, and Regent’s University London surrounding student visas. The main themes covered included the administration of student visas and the processes surrounding obtaining one, the impact of UK student visa policy on the future of the UK knowledge economy, and the opinion of businesses on the post-graduation employment of international students. The conference was co-hosted by Rt Hon Keith Vaz MP, Chairman of the Home Affairs Select Committee, and Professor Aldwyn Cooper, Vice Chancellor of Regents University, also including a keynote speech from the Minister for Security and Immigration, James Brokenshire MP.

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19 Sep

Celebrating EAIE 2014

We packed a lot into the Hobsons’ schedule for EAIE 2014, in addition to exhibiting, demonstrating our new Student Lifecycle Management solution Radius, running workshops on “What Do International Students Really Want?” and hosting the M&R reception, we also had a chance to talk with some of our 5,000 fellow delegates and take in some of the sessions.
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