24 Apr

Are you following up with international students?

LFHE Yesterday I had the pleasure of speaking to another of the Leadership Foundation for Higher Education’s governor toolkit training sessions. The three day sessions are designed to give both new and experienced governors of UK universities an overview of the key topics  in the current HE environment. I shared our research on international student decision making, including what’s important to students at each stage of their journey. I finished by sharing a few “cheat” questions to take back to their own institutions including:

  • Do we have a clear idea of what type of prospective international students we are attracting?
  • What information do we collect at the outset and how does this help us understand our prospective international students?
  • Are we doing enough active follow up, either after an enquiry or at offer stage?

Of particular interest was follow up. A number of the institutions present in the room had been included in our mystery shopping conducted in February and March. Their initial responses to our student enquirer were timely, detailed and personalised (in most cases). However my mystery shopper told me before this event that none of these universities, in fact, most of the UK universities we’ve mystery shopped in the last month (some 60+) haven’t been in contact with him since. I’m not in the business of naming and shaming, but do get in touch if you are interested to see how your university fared! Thanks again to Aaron Porter and the team at the LFHE for the opportunity – I’m looking forward to sharing our fresh research with you in a few months!

14 Apr

Conversion Optimisation – Taking the initiative when communicating with students

Conversion Optimisation – Taking the initiative when communicating with students

There are some points during the enrolment and application process where the relationship between you and your students can feel like a waiting game. You might feel powerless, simply hanging on for their next move and anticipating their decision. In actual fact, there is so much you can do to encourage and support your prospective students all throughout their road to enrolment and increasing the chances of that final commitment to your institution.

So what is conversion optimisation all about?

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05 Apr

Student Recruitment and Conversion at the University of Hertfordshire

At HobsonsU this year it was great to hear from Chris Dunks, Marketing Manager at University of Hertfordshire on using Hobsons Enrolment Management Services to produce results on short term recruitment and conversion campaigns.

Here’s a snapshot of his experience of increasing conversion through working with Hobsons.

Chris Dunks SCCs

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