01 Apr

Hobsons Radius at ESADE Business School


ESADE BS logo
ESADE Business School educates the future leadership of successful, innovative and socially responsible companies. ESADE offers MBA, Executive Education programs and undergraduate management degrees, catering for a student population of 8,086 enrolled at the ESADE Business School, including 1,500 international students from a total of 100 different nations. ESADE is an award winning university and features in the top ten of all international rankings for relations with the corporate world.

Radius impact in numbers:

  • 3,250,000+ emails sent with an average open rate of 25%
  • 24,000+ attendees to events
  • 8,500+ interviews managed with potential students
  • 26,500+ conversations maintained with contacts

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27 Mar

UCAS Admissions Conference 2015: CRM Session Preview

UCAS Conference 2015

Next week Daniel Falls our solutions consultant and I have the pleasure of running  two sessions at the Annual UCAS Admissions Conference being held at the Celtic Manor Resort in Newport.

The first session will focus on what makes a good CRM implementation project.  We will be running this session with Alex Causton-Ronaldson.  Alex shared his experiences of implementing Radius our new flagship CRM at our recent client conference.

We are unique position of having worked with thousands of universities globally (including over 60 in the UK!) to implement new systems.  Our session will give attendees our top tips, here is a sneak preview:

1. Planning. Planning. Planning.
2. Make sure you have enough resources, it’s often more than you’d expect!
3. Get the data right. Not having a dedicated data contact can make or break implementation.
4. Consider who is going to be responsible day-to-day post implementation and get them involved from day one.

Probably the most important thing that we’ve found is the need to find the balance between a quick implementation and making sure we create a functional system and effective process so that you can maximise your institution’s success as well as your student’s experiences!

We’ll be uploading the slides after the event next week.  Hope to see you there!

24 Nov

Radius Implementation Diary

Logo_Hobsons_Radius_color

On October 6th, the University for the Creative Arts (UCA) Radius tenant became the first of its kind created and hosted in the EMEA market. UCA is now blazing the trail for all other EMEA Radius migrations by being our first Connect to Radius migration.  This is a big step for both Hobsons and the UCA team as we both continue forward with a Radius solution that is focused on putting the student at the centre of the recruitment experience.

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17 Nov

Getting down with the IT crowd

On Thursday last week Hobsons were delighted to deliver two workshops at the annual UCISA CISG Conference.  Our sessions delivered to two full rooms were on going beyond traditional crm with student lifecycle management. It was a great opportunity to discuss Radius and all the additional benefits that it brings with existing partners and potential new partners.

UCISA Hobsons Workshop

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03 Nov

New Report Explores the Impact of CRM on Institutional Effectiveness in HE

State of CRM

As student needs and expectations change, there’s a growing demand for determining how to best respond and support students. In an effort to better understand how current HE relationship management tools are supporting students through the entire life cycle of their education, the Hobsons team in the USA have partnered with the American Association of Collegiate Registrars and Admissions Officers (AACRAO), to produce a new report on the use of CRM among HE institutions.

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27 Oct

The Evolution of Hobsons’ CRM at the University of Hertfordshire

The University of Hertfordshire is the UK’s leading business-facing university and an exemplar in the sector. It offers undergraduate and postgraduate courses to a student body of more than 24,000, from over 85 countries.

We took a look at the how things have changed for The University of Hertfordshire since becoming a Hobsons’ CRM partner in 2008.

The University of Hertfordshire

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16 Oct

Middlesex University’s visit to Hobsons

Hobsons Middlesex

Yesterday a group from Middlesex University visited the Hobsons office to undertake training from Product Manager Shiloh Rose. The twelve who joined were from Admissions, International Marketing, Recruitment and the Schools Marketing Team, with a variety of roles and responsibilities across the university. The team who came in were being trained so that they could become ‘Superusers’ and Ambassadors of Connect, and be an effective point of contact in their university for enquiries.

It was great to welcome in the team from Middlesex University, who have partnered with Hobsons for over seven years now. With yesterday’s training, knowledge of the product can be shared across an even greater number of teams and departments than before, allowing more students and staff to benefit from the efficiencies and increased organisation brought with effective use of Connect.