As student needs and expectations change, there’s a growing demand for determining how to best respond and support students. In an effort to better understand how current HE relationship management tools are supporting students through the entire life cycle of their education, the Hobsons team in the USA have partnered with the American Association of Collegiate Registrars and Admissions Officers (AACRAO), to produce a new report on the use of CRM among HE institutions.
Our universities are respected worldwide. Four of our universities are in the global top ten. As such, Higher Education is a major export market for the UK, with hundreds and thousands of students from across the globe applying to and attending British Universities each year. It is estimated that international students contribute £14 billion to the UK economy.
But, after a 29-year period of a sustained rise in the number of international students registered on full-time programmes at Higher Education institutions, in 2012-13 the UK saw a drop in the number of international applicants. In particular, 2012-13 saw a decline in applicants from within the EU and from the Indian subcontinent.
In order to understand this change, we surveyed 18,393 students from over 195 countries.