13 Apr

A Client Visit to Berlin

Shiloh Rose, HobsonsLast month I visited the European School of Management and Technology (ESMT) for three
days of training on Connect and ApplyYourself. As a small business school, ESMT currently offers only three programmes and has about 150 students at a time. They use the Hobsons technology suite to build personal relationships with their small pool of applicants and guide them through the application process. Read More

31 Mar

UCAS Conference Review: What’s the student view?

Yesterday I presented at the UCAS Annual Conference running a session on international student decision making. Download the slides today.

Each year we survey students asking what’s important during the enquiry and application process.  One thing that is consistently highlighted as important to students at enquiry stage is “responsiveness of the university”, students use it as an indicator of teaching quality.  When it comes to responsiveness they expect a detailed reply within three days or a short reply within 24 hours.  You can get more insight in the full report Beyond the Data: Understanding International Student Decision Making.

As part of the session I asked the delegates when the last time was that they looked at their enquiry processes through the eyes of a prospective student, particularly an international student.  I also asked: Read More

23 Mar

“Selling” the UK

How are you communicating the value and benefit of a UK education Daniel Cunningham Hobsonsto international students?

Nearly 20% of the output generated by UK universities can be attributed to the enrolment of non-EU students (£13.9 billion of £73 billion). The UK has consistently and ranked as one of the most desirable destinations for international study, however this status could be vulnerable to change. In 2013 we saw the first drop in international student entrants to UK higher education courses in nearly three decades. Read More

01 Oct

Change, Comparison and Competition

A New Frontier for UK International Student Recruitment

Hobsons’ Duncan Findlater responds to the publication of Universities UK report International students in UK higher education: the UK and its competition. Should the sector be worried about its standing in an increasingly competitive global market? 

Hobsons

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19 Sep

Celebrating EAIE 2014

We packed a lot into the Hobsons’ schedule for EAIE 2014, in addition to exhibiting, demonstrating our new Student Lifecycle Management solution Radius, running workshops on “What Do International Students Really Want?” and hosting the M&R reception, we also had a chance to talk with some of our 5,000 fellow delegates and take in some of the sessions.
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