24 Apr

Are you following up with international students?

LFHE Yesterday I had the pleasure of speaking to another of the Leadership Foundation for Higher Education’s governor toolkit training sessions. The three day sessions are designed to give both new and experienced governors of UK universities an overview of the key topics  in the current HE environment. I shared our research on international student decision making, including what’s important to students at each stage of their journey. I finished by sharing a few “cheat” questions to take back to their own institutions including:

  • Do we have a clear idea of what type of prospective international students we are attracting?
  • What information do we collect at the outset and how does this help us understand our prospective international students?
  • Are we doing enough active follow up, either after an enquiry or at offer stage?

Of particular interest was follow up. A number of the institutions present in the room had been included in our mystery shopping conducted in February and March. Their initial responses to our student enquirer were timely, detailed and personalised (in most cases). However my mystery shopper told me before this event that none of these universities, in fact, most of the UK universities we’ve mystery shopped in the last month (some 60+) haven’t been in contact with him since. I’m not in the business of naming and shaming, but do get in touch if you are interested to see how your university fared! Thanks again to Aaron Porter and the team at the LFHE for the opportunity – I’m looking forward to sharing our fresh research with you in a few months!

23 Mar

“Selling” the UK

How are you communicating the value and benefit of a UK education Daniel Cunningham Hobsonsto international students?

Nearly 20% of the output generated by UK universities can be attributed to the enrolment of non-EU students (£13.9 billion of £73 billion). The UK has consistently and ranked as one of the most desirable destinations for international study, however this status could be vulnerable to change. In 2013 we saw the first drop in international student entrants to UK higher education courses in nearly three decades. Read More

20 Mar

International Higher Education Conference 2015

There was a great turnout for the International Higher Education yesterday. We shared highlights from our latest International Student Decision Making Survey with a focus on how to promote the value of a UK education to international students, and it was great to hear some of the conversations that this generated.

Download the presentation slides here, if you have any questions give us a call on 0207 250 6622 or email us at emea-markeitng@hobsons.com.

Stay tuned for the release of our 2015 International Student Decision Making report, if you haven’t already download our last International Student Decision Making report here.

Join in the conversation, tweet us @HobsonsEMEA and follow the hashtag #IHEforum15.

 

 

18 Mar

What’s the challenge for smaller specialist institutions?

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Yesterday Daniel Falls and I had the pleasure of talking to a group of communications and marketing professionals from GuildHE institutions.  Over the last couple of years we’ve started working with an increasing number of GuildHE institutions some of whom are making investments in CRM or application technology and others who are looking to improve their engagement and insight into their recruitment processes.

Claire Lorrain from Winchester University shared her thoughts at our recent Hobsons University Conference.

Dan and I provided an overview of a what’s important to international students in their decision making, how to build and maintain relationships with students throughout their applicant journey and shared some tips on what you can do to make your institution stand out based on our research Beyond the Data: Influencing International Student Decision Making.

One issue that came up during the discussion, and we’ve seen recently a fair bit, is the need to continue communications to students once they have enrolled.  There was a consensus that it was needed but we thought it was interesting that it was coming from a variety of directions including alumni teams, push to get better NSS scores or a general push to improve retention.

If you’d like to see our presentation check it out here.

Big thanks to Alex, Dee and the team for putting on this great networking forum!  We are looking forward to the next one!

26 Nov

Study UK Annual Conference

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Yesterday we had the pleasure of presenting a workshop at the annual Study UK Conference in London.  Attended by over 150 delegates the conference heard from a stellar line up of speakers including Rt Hon David Hanson MP, Shadow Minister for Immigration.  The engaged audience of independent providers heard that immigration is good for Britain and that if there was a change of government students would not be part of the net migration target and his party would look for ways to increase clarity around Tier 4, access to work and volunteering opportunities.

Our afternoon session looked at the findings of our second international student survey Beyond the Data: Influencing International Student Decision Making.  The audience heard how international students decide where to study and what the most important factors are in their decision making.  For those that would like a copy of the presentation you can download it here.

Thanks again to Study UK and conference attendees for a great day!

 

17 Oct

Destination anywhere: how business students decide where to study

Our Regional Director, Paul Clark, has shared some of his insight with the Association of Business Schools on some of the factors influencing business students’ choices, how they make decisions and what makes them choose one business school and a course over another.

Read More