02 Jul

Whole Student Lifecycle approach endorsed by new Minister

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Yesterday the new Minister for Universities and Science Jo Johnson made his first major, and much anticipated speech, about higher education.

The title of the speech ‘Teaching at the heart of the system’ signals his overall thinking and policy ideas about the future of the sector.  At Hobsons we are excited to see that the Minister has reinforced the need for a whole student lifecycle approach, an approach that we’ve been taking for sometime with our advising and admissions solutions.

You can read the full speech here and we think that as usual there is some particularly good analysis from Mark at wonkhe!

We were most interested to hear the Minister say that universities must continue to provide, and look to meet, student’s value for money expectations.  He also said that students should be able to make informed choices and that he will push for more data to be available.  We are big believers in more effective use of data!

We were also pleased to see a renewed commitment to teaching excellence including that institutions should admit students from a range of backgrounds and support their retention and progression to further study or a graduate job and, critically, that there should be clear set of outcome-focused criteria and metrics to support this.

We’ve been digesting and examining what it means for Hobsons and our clients and we think it means three main things:

One: Institutions that we work with are increasingly making better use of tools like Radius CRM to provide their prospective students with a joined up experience and timely, targeted and personalised communications.

Two: We’ve seen the institutions we work with really start to leverage systems, particularly at key times in the year like the lead up to clearing, to stand out in an increasingly crowded market.

Three: We are increasingly hearing from institutions that want to enhance their student success and retention initiatives and support students achieve their academic goals.

We are excited that later this year we will be providing the opportunity for more UK universities to access the Starfish Student Success solution and I’m personally looking forward to talking to delegates at the AMOSSHE conference next week about the impact it has already had for some institutions.

14 Apr

Conversion Optimisation – Taking the initiative when communicating with students

Conversion Optimisation – Taking the initiative when communicating with students

There are some points during the enrolment and application process where the relationship between you and your students can feel like a waiting game. You might feel powerless, simply hanging on for their next move and anticipating their decision. In actual fact, there is so much you can do to encourage and support your prospective students all throughout their road to enrolment and increasing the chances of that final commitment to your institution.

So what is conversion optimisation all about?

Read More

20 Mar

The Student Journey at the University of Winchester

Claire Lorrain, Head of Continuous Improvement Unit, University of Winchester talks us through her experience of using Hobsons products to enhance the student experience and align with university goals.

CL Radius Winchester

What are your top tips for aligning your business process with institutional goals and technology? Let us know in the comments section below.