24 Apr

Are you following up with international students?

LFHE Yesterday I had the pleasure of speaking to another of the Leadership Foundation for Higher Education’s governor toolkit training sessions. The three day sessions are designed to give both new and experienced governors of UK universities an overview of the key topics  in the current HE environment. I shared our research on international student decision making, including what’s important to students at each stage of their journey. I finished by sharing a few “cheat” questions to take back to their own institutions including:

  • Do we have a clear idea of what type of prospective international students we are attracting?
  • What information do we collect at the outset and how does this help us understand our prospective international students?
  • Are we doing enough active follow up, either after an enquiry or at offer stage?

Of particular interest was follow up. A number of the institutions present in the room had been included in our mystery shopping conducted in February and March. Their initial responses to our student enquirer were timely, detailed and personalised (in most cases). However my mystery shopper told me before this event that none of these universities, in fact, most of the UK universities we’ve mystery shopped in the last month (some 60+) haven’t been in contact with him since. I’m not in the business of naming and shaming, but do get in touch if you are interested to see how your university fared! Thanks again to Aaron Porter and the team at the LFHE for the opportunity – I’m looking forward to sharing our fresh research with you in a few months!

24 Nov

Radius Implementation Diary

Logo_Hobsons_Radius_color

On October 6th, the University for the Creative Arts (UCA) Radius tenant became the first of its kind created and hosted in the EMEA market. UCA is now blazing the trail for all other EMEA Radius migrations by being our first Connect to Radius migration.  This is a big step for both Hobsons and the UCA team as we both continue forward with a Radius solution that is focused on putting the student at the centre of the recruitment experience.

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06 Oct

Our meeting with SOAS

Great meeting the SOAS team on campus today – pressing forwards with our ApplyYourself Annual Updates process, communication is key!

SOAS
 
The campus was buzzing with freshers for Welcome Week I could barely get through the doors. Well done SOAS on a stellar kick off to the academic year and your beautiful new Admissions Office.

Alanna Henry, Client Success Manager.

01 Oct

Change, Comparison and Competition

A New Frontier for UK International Student Recruitment

Hobsons’ Duncan Findlater responds to the publication of Universities UK report International students in UK higher education: the UK and its competition. Should the sector be worried about its standing in an increasingly competitive global market? 

Hobsons

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22 May

Graduate employability key to how international students see UK Universities

International Student Survey Hobsons

Our universities are respected worldwide. Four of our universities are in the global top ten. As such, Higher Education is a major export market for the UK, with hundreds and thousands of students from across the globe applying to and attending British Universities each year. It is estimated that international students contribute £14 billion to the UK economy.

But, after a 29-year period of a sustained rise in the number of international students registered on full-time programmes at Higher Education institutions, in 2012-13 the UK saw a drop in the number of international applicants. In particular, 2012-13 saw a decline in applicants from within the EU and from the Indian subcontinent.

In order to understand this change, we surveyed 18,393 students from over 195 countries.
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